| qlyupwh | Date: Friday, 2013-08-09, 3:05 PM | Message # 1 |
|
Private
Group: Users
Messages: 11
Status: Offline
| How has Nike used mount rushmore in an ad promote
Mount Rushmore is a mountain inside that is sculpted to look like presidents Thomas Jefferson, Abraham lincoln, George california and Theodore Roosevelt, And it has been used as the idea for <a href=http://www.radiohule.com/chaussure.html>louboutin pas cher</a> the newest Nike football campaign in England.
Nike has put up a huge billboard featuring faces of a few famous England football players, cut Mount Rushmorestyle. It is part of these global "Write the time to come" football campaign. the whole thing looks good so far, with the exception of one thing. If mount Rushmore features faces of american presidents, Like Jefferson and lincoln subsequently, The four faces on the billboard are the types of Wayne Rooney, john Milner and Rio Ferdinand, and in some cases Theo Walcott.
The marketing campaign is, you can, for this imminent start of the World Cup 2010 in South Africa. And what's the problem with it? may ask. to be honest, Ferdinand, Milner and Rooney must South Africa, But England coach Fabio Capello has decided that Theo Walcott stays both at home and watches the World Cup on TV.
in addition to, it's not Nike's fault, since couldn't have predicted Fabio Capello's decision to leave Walcott at home.
with a all time moments of counting chickens before they've hatched, Nike, In all their brilliant ad campaign glory have erected a giant rock billboard emulating Mount Rushmore in London featuring the faces of numerous key England players heading to South Africa. Only problem is that one of those key faces is becoming Theo Walcott, Who obviously isn't headed anywhere int he planet Cup. The massive billboard also features the faces of Wayne Rooney, james Milner and Rio Ferdinand.
Nike have recently impressed with their "Write the longer term" listing, Which oddly enough features Theo for a brief second and former Brazilian World Cup star Ronaldinho as a key participant in the video. Ronaldinho like Walcott also won't compete ever Cup this summer having failed to earn a spot in the Brazil squad. challenging planning and preparation that goes into a successful ad campaign, One can ironically recognize that Nike has no control over which players are picked for final squads. Many will remember back to 2006 when a similar TV spot for Adidas featured England striker Jermain Defoe who also failed to make the ultimate cut.
this billboard, Which is the principle in the UK, Will been seen an estimated 6 million times in the final few days before the opening round match against the US and will be accessible to view until June 20th. The rock sculpture idea began months ago when each player's face was into files scanned in order to produce the most lifelike image. the photographs were used by expert sculptors to then craft at a secret location.
In another moment of irony, the words, "PLAY TO BE considered, Were etched into the rock formation in hopes the players featured would produce stunning World Cup tasks and Nike would come out looking genius in the end. Maybe not the Nike, But decent try.
McBride June 3, <a href=http://www.kpgsynergy.com/jerseys.html>cheap nfl jerseys</a> 2010 during the 12:49 pm
Walcott is still a Nike athlete, resolve? World Cup or perhaps, One of its sponsored athletes is getting major attention out of this deal.
Nike wasn't trying to help FIFA or the English national team, It was planning to help Nike.
Nike has unveiled a giant rock billboard of America's Mount Rushmore in London featuring faces of England squad members Wayne Rooney, Rio Ferdinand and harry Milner, wife or husband absentee Theo Walcott.
situated on the Cromwell Road <a href=http://www.boutiquelives.com/>louis vuitton outlet</a> in West London, The four famous football faces replace an original US founding fathers of George Washington, jones Jefferson, Theodore Roosevelt and Abraham Lincoln in the famous Mount Rushmore statue.
At 75 metre distances long, Is 16 metres high and two metres deep making it the greatest advert in the UK and is predicted to be seen around six million times in the lead up to the opening fixture.
|
| |
| |
